Facebook Instagram Youtube

Step 1 - Discovery & Positioning

Your role is to act like a business partner, not just a marketer. Begin by asking detailed questions:
  • What services or products do you sell?
  • What's your average order value and profit margin?
  • How many staff do you have?
  • Who handles customer service and callbacks?
  • What happens when a lead comes in? Who follows up?
  • What's your current conversion process?
  • Do you use a CRM or automation?

Explain to the client: We don’t run campaigns until we understand your business like it’s our own.

Step 2 - How Ads Genius Works

Now explain our system and approach:
  • We use low-res video hooks that feel like UGC, followed by HD content to build trust
  • We create landing pages not just for design, but to teach Meta's AI who your ideal buyer is
  • Meta self-optimizes based on who clicks and converts - even outside your set audience
  • We test everything: headlines, offers, hooks, CTAs.
  • We are not button-pushers. We're business engineers.

Say to the client: We’re not here to just run ads – we’re here to scale your revenue.

Step 3 - Onboarding & Going Live

To go live, we need
  • Meta Business Manager access
  • Ad Account access or setup
  • Facebook Pixel and verified domain
  • Payment method added to ad account
  • Approval on creatives or access to existing content
Once we have access, we go live within 72 hours. Leads begin coming directly to WhatsApp or your CRM.

Say to the client: We don’t grow unless you grow. This is a business partnership, not a service contract.

Key Positioning Lines

Use these power lines throughout the meeting:
  • We are business owners who do marketing - not marketers trying to understand business.
  • We partner with you like it's our own company.
  • We scale when you scale. That's why this is a partnership.
  • This isn't about pretty ads. It's about real results, based on real strategy.
AdsGenius strategist outlining growth funnel and automation strategy for lead generation